Funny Number is an independent consultancy founded in 2016. We advise companies on management, marketing, and organizational and commercial strategy, and we support internationalization across all its dimensions. In practice, that means we help B2B companies selling physical products across borders and build the commercial structure to keep doing it.

We are not a large firm with a deck for every occasion. We are a focused practice built around hands-on commercial experience, brought in to solve a specific problem and to leave the client stronger than we found them.

International B2B Sales, run like a discipline

Sell more across borders, with fewer surprises and tighter control over the deal.

The person behind it

Funny Number was founded by Hugo Cramez an economist and commercial consultant with more than twenty years of international B2B sales experience.

He has worked with companies listed on the Lisbon and Milan exchanges, advising boards on commercial strategy and M&A.

That experience was not built in a meeting room. It was built selling real products into real markets across Europe, USA, Russia and Middle East, negotiating with buyers in different cultures, structuring deals, and learning, often the hard way, what separates a sale that closes from one that quietly disappears.

He has worked across the full commercial cycle: market entry, developing agent and distributor networks, sales process, negotiation, and account growth. He has sat on both the strategy side and the front line, which means the advice he gives has been tested against the only thing that matters, whether it actually closes business.

+ The Partners

Veteran B2B sales operators.

Our advisory is led by seasoned executives who have built, scaled, and managed multi-million dollar international divisions.

Enterprise Strategy

Operational Diagnostics

Directing complex cross-border sales architecture and resolving structural pipeline anomalies for major global industrial groups since our founding.

Specializing in systematic anomaly detection, operational restructuring, and engineering highly predictable revenue frameworks for enterprise clients.