International B2B Sales, run like a discipline
Sell more across borders, with fewer surprises and tighter control over each deal.
We help manufacturers, industrial suppliers and B2B companies strengthen international sales execution, improve channel control, and build a more structured approach to growth across markets.
Funny Number exists to take those decisions out of the domain of luck.
In international B2B sales, performance depends on method: a clear market approach, disciplined follow-up, channel control, buyer understanding, operational visibility, and a repeatable way of executing across markets.
Most cross-border deals do not fail because the salesperson lacks talent. They fail when talent is asked to compensate for weak structure, poor visibility, unclear responsibilities, and commercial decisions made too close to instinct.
Take advantage of our free tool to check where you stand. In about five minutes, assess 27 commercial practices across 9 dimensions and identify the gaps, inconsistencies, and blind spots affecting your sales operation.
Where is your commercial operation exposed?
Commercial blind spots are rarely obvious. They often appear through inconsistent follow-up, unclear ownership, limited pipeline visibility, underperforming agents or distributors, margin erosion, and opportunities that fail to progress as expected.
They can also emerge through operational risks linked to poorly defined responsibilities, inaccurate documentation, unsuitable Incoterms, payment exposure, weak coordination with logistics and finance, compliance failures, or last-minute changes that are not properly controlled.
What looks like an isolated sales problem may therefore reflect deeper weaknesses in the way commercial decisions are made, information is shared, and deals are managed from first contact to final delivery.
Funny Number helps companies identify where performance and control are being lost, clarify what needs to change, and strengthen both the commercial and operational structure behind international sales.